Why Do We Get Dry Itchy Skin In Winter? PLUS: Meet Sofia: Your SVA Wellness & Reflexology Expert; SPRING DETOX – Open Enrollment – your SV Ayurveda Newsletter March 2, 2023 – #8, Vol 12

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Why do we get Dry Itchy Skin in the Wintertime?

Despite the abundance of lubricating and nurturing soma in the environment during the wintertime, a lot of people suffer from dry, flaky, and itchy skin. Skin is the barrier between the external environment and the body. Skin’s health and appearance is regulated by three sub-doshas. Vyana vata governs circulation in the skin and modulates the sense of touch. Bhrajaka pitta governs skin temperature and the biochemical processes that occur in the skin. Whatever touches the skin, including sunshine or cold winds, gets “cooked” on the surface of the skin by bhrajaka pitta. Bhrajaka pitta supplies fuel for the bhrajaka agni flame that “fries” the material topically applied to the skin so that it can be absorbed into the bloodstream. Sleshaka kapha regulates moisture levels and lubrication. 

In the winter season, the reception of Soma from nature increases. The skin absorbs soma through vibrational channels called “Loma Randra,” which are connected to the medium layer of the skin. When the overall physical channels are clogged, agni is localized in the stomach and not freely flowing in the body, so as a result bhrajaka agni is not able to “cook” and process the environmental soma. This, in turn, limits the vyana vata’s ability of circulate soma evenly. As a result sleshaka kapha creates pocket of condensed lubrication, which further freeze the channels and create dryness. Because of vata’s cold and dry quality, the skin gets especially dry in the winter time. In addition, the condensed heat adds to the dryness and makes the skin flaky and itchy. 

Winter skin has unique needs. Proper winter skin care has to be able to open and moisturize the channels. Skin care should be 100% free of synthetic fragrance and chemical preservatives. 

Discover Vaidya’s full line of massage oils that will help circulation overall, improve thermogenesis (no more cold hands and feet!) and also nourish depending on the type of blend you choose. Ashwagandha to help calm your nervous system, Vit D to nourish and support bone, the rasayana oils for men or women’s physiology, or ALA to address inflammation, or Magnesium for overall enhanced support for the muscle tissue and so much more! 

Receive a free Winter Soap bar rich with physical and vibrational channel opening herbs such as: ayurvedic ginger, wild amla, Indian sarsaparilla, bone herb, sensitive plant, nutmeg, basil, rosemary, cinnamon, saffron, pushkarmool, green cardamom, all-price, patchouli, parijat, clove leaf AND fennel. This soap will not only give you an instant thermogenic experience of open channels but will also support the flow of prana. 

Here’s to your radiant winter skin health! 

Have you had a consultation on your lifestyle, diet, or daily routine based on SV Ayurveda yet? Or a revitalizing session of Reflexology? Delay no further… 

Sofia Ianovskaia is the owner of Ayurvedic Insights Lifestyle Consultations and Massage Therapy/Reflexology.  

Graduate of Kerala Ayurveda Academy, The American Academy of Reflexology, and A2Z Health.net Massage Schools. 

Certified Ayurveda Wellness Counselor, Certified Massage Therapist (#41159), Certified Advanced Ear Hand and Foot Reflexologist, and World Reflexology Foundation Trainer.  

She has undergone an extensive internship with Vaidya Mishra (www.vaidyamishra.com) learning SVA Shaka Vansya Ayurveda principles.

Sofia shares her wisdom and knowledge of Ayurveda and Reflexology through educational workshops on diet, daily routine, lifestyle, and self-help/family-help techniques.  Sofia is available for private wellness consultations and reflexology as well as presentations at various organizations and community centers. 

Sofia was featured in VoyageLa magazine: click here to read more

… it’s almost Spring…

ARE YOU READY FOR THE NEW YOU? Ready to release bad habits (and thoughts), and to push the reset button on your life?

Spring is the BEST time for new beginnings, and an ayurvedic detox can get you on-path for a fresh start physically, mentally, AND emotionally.

“This detox course has been a life-saver for me! I love the detail oriented small but such powerful details. We prep for detox and then rejuvenate after detoxing. The recipes are delicious and I learn something new every time even though I’ve been doing it for years! Vaidya Mishra’s reviving of ancient Ayurveda to our modern daily stressful lives is just so beautiful and so so simple and powerful. Thank you for continuing to offer his courses and beautiful products.” ~ Nathalie M.

take an SVAyurveda Course to expand your mental and emotional horizons

Enter coupon code “HALFOFF” to get 50% discount CLICK HERE TO ENROLL

Why learn SVA Samadhi Marma? Here’s what others are saying about this Self-Care Course



“The Samadhi on-line course uses beautiful images, clear demonstrations videos and direct teaching from Vaidya himself. The content lay-out is perfectly paced in such a way that one can deeply immerse in the ancient knowledge without feeling overwhelmed. The information cycles gently, repeating in a way that invites retention and understanding.

I strongly encourage people wanting to learn more about SVAyurveda to start with this program as it clearly outlines what makes SVA so unique from other ayurvedic lineages.This clarity will provide a strong foundation for future SVA learning.”

Jackie R – British Columbia, Canada

“We all face so many emotional and mental challenges as we go through life, specially nowadays; and that is why we need a proven method for handling stressful situations. I found that this course gives us the best ayurvedic tool to surf the waves of life with greater skill, an image Vaidya Mishra himself liked to use. Vaidya Mishra’s teachings on the heart lotus in connection to the mind and the light of the soul (satya buddhi or spiritual intellect) are a tremendous teachings that have been misinterpreted and lost. In addition, it is so important to learn how to correctly work with marma points, as they are such powerful yet sensitive energy points. But perhaps my favorite aspect of this course is that it has a lot of knowledge that helps us understand who we are as individuals in relationship to the cosmos, and why it is important to strengthen and nurture that connection, through SVAyurveda. I highly recommend this course both to newcomers to SVA and old-timers alike – you will not regret it!”

James Pace, Iowa, USA.

“I found the “Samadhi Marma for Self-Care” course to be super-empowering, literally providing an authentic, ancient methodology which consistently produces physical and emotional balance at my fingertips — anytime. The instructional videos taught me the simple step-by-step transdermal application of powerful herbs — each one specially formulated by Vaidya Mishra himself — to specific marma points. I have found this practice to be wonderfully relaxing, and profoundly quieting to my mind — perfect for doing prior to my meditation practice, or for that matter, anytime I feel my mind or emotions out of balance. In fact, Vaidya Mishra explains that when these herbs are applied properly to the marma points, accompanied by special mantras (all taught as part of his therapeutic protocol in the course), this balances our body chemistry and mind, providing the potential for experiencing higher states of consciousness. That is my personal experience! How amazing to find a modern-day online course teaching ancient Ayurvedic healing secrets from the comfort of my own living room!

Although I am quite familiar with Ayurveda, I also very much enjoyed the beautiful intro to Ayurveda and its basic principles, as well as the history of Vaidya Mishra’s ancient Shaka Vansiya Ayurveda (SVA) lineage. The video footage of this great master teaching his students was truly a privilege to experience — how incredibly special to see and learn directly from this authentic Ayurvedic Master himself! Priceless! Thank you for such an amazing, practical, effective, and unique course!”

Daria Schneidman-Fernandez, Idaho, USA

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