Usher In Prosperity & Abundance – your SV Ayurveda Newsletter April , 2025 – #10, Vol 15

This week we celebrate Spring Navaratri also called Chaitra (the month of March/April in the Vedic Calendar) Navaratri – the 9 days (and nights) of the Feminine Creative power of the universe. This festival also marks the beginning of the Hindu New Year in many parts of India, especially in North India. Chaitra Navaratri is considered an auspicious time for spiritual renewal, cleansing and seeking the blessings of the divine feminine. It symbolizes and ushers in all things good: victory of light over darkness; knowledge over ignorance; justice over evil. Each of the 9 days of Navaratri is associated with a specific aspect of the divine feminine expressed in a distinct color and specific properties. During the 9 days, the divine feminine manifests in all her 9 aspects, bestowing health, wealth, and prosperity. Invoking her or just keeping the divine feminine in your heart and mind at this point in time is auspicious and can help clear your path of obstacles and hindrances. 

Invoking Laxmi, the aspect of the goddess that manifests wealth and prosperity, is considered highly auspicious. There is a story about a mythical and historical character who was able to secure the most greatest wealth. His name is Lord Kuber. In Vedic culture, Lord Kuber is recognized as the initiator of wealth and prosperity. He is the celestial treasurer of the riches of the universe. What is the relationship between Kuber and Laxmi? Lakshmi embodies and is the ultimate repository of all grace and wealth, bestowing blessings for all who seek her. Kuber, on the other hand, is the guardian of material riches, represents material wealth earned through his effort and wise management, from Laxmi herself.

In an ancient story narrating the marriage of Lord Vishnu (as Venkateshwara) to Padmavati, Lord Kuber came to Lord Vishnu’s support. Lord Vishnu could not afford the lavish wedding that Laxmi deserved, and Lord Kuber came in and covered all expenses for them. Lord Vishnu was extremely pleased, so was his wife, and they remained in his debt. To this day, it is said, Lord Vishnu is repaying his debt to Kuber! So when devotees go to the Vishnu’s temple in Tirupati in South India, they generously donate money in Venkateshwara’s Hundi – “donation pot” –to help him pay his debt back to Kuber!

Lord Kuber appears in many ancient Vedic texts with many different epithets: he enjoys the title of “king of the whole world”, “king of kings” (Rajaraja), “Lord of wealth” (Dhanadhipati) and “giver of wealth” (Dhanada). Kubera is also called Guhyadhipa (“Lord of the hidden”). He is also “dikpala” or protector of the North direction although he is also sometimes associated with the East – it is thus good to install his yantra in the North-East corner of your residence. The Atharvaveda calls him the “god of hiding.” In the Manusmriti, he becomes a respectable Loka-pala or “world protector,” and the patron of merchants. In the epic Mahabharata, Kuber is described as the son of Prajapati Pulastya ,and his wife Idavida and the brother of sage Vishrava. The Puranas and the epics Mahabharata and Ramayana grant Kuber unquestioned “godhood” – executer of the laws of Nature that usher in wealth and prosperity. He is also known as Loka-pala – “world protector.”

As the treasurer of the riches of the universe, he is known to have Laxmi Devi’s express blessings, and is usually remembered during Diwali, or the Autumn Festival of Lights in India. 

Bringing in and installing in your home Kuber’s Kolam is considered highly auspicious, since Kuber is a great devotee of Laxmi, and has been bestowed with the title of “treasurer of universal wealth.” In addition, invoking him, and keeping his yantra (the kolam or geometric sacred motif in the North-East part of your home – is said to usher in wealth and prosperity.

The Kuber Kolam is a yantra, a vedic geometric diagram in the form of a grid containing the numbers 20-28 arranged in such an order that all lines, whether read horizontally, vertically, or diagonally, add up to 72. The SVA Kuber Kolam in pure Sterling Silver is an auspicious object that will support and usher in prosperity and abundance in your life and your home when placed/established in the North East corner of your residence. You can recite the Kuber mantra when installing your yantra or play the Kuber mantra – as recited by Vaidya Mishra – in the background, on soft volume. You can keep the mantra playing in that room 24/7 on soft volume.

We wish you a beautiful new beginning and showers of prosperity and abundance. Namaste!

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